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The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline?

Marketing --- Advertising. Public relations --- Periodicals --- Périodiques --- Periodicals. --- Marketing. --- 658.8 --- 659 --- #ETEW:TSCAT --- #A70265 --- #TS:KTEW --- #BA02332 --- ABB9012 --- Reclame. Public relations --- Business, Economy and Management --- General and Others --- Marketing and Sales --- Trade and Commerce --- -658.8005 --- Electronic information resources --- E-journals --- Business, Economy and Management. --- Marketing and Sales. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Périodiques --- EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJLANGU EJMARKE EPUB-ALPHA-J EPUB-PER-FT JSTOR-E --- Absatzwirtschaft --- Konsumgütermarketing --- Marketingpolitik --- Verbrauchsgut --- Verbrauchsgütermarketing --- Absatzpolitik --- Absatzplanung --- Verkaufsplanung --- Absatz --- Marketing - Periodicals. --- Economie politique --- Konsumgütermarketing --- Verbrauchsgütermarketing